We’re excited to announce that our 2nd volume of the Harvest Report has been released!
When we published the original Harvest Report 8 months ago, we immediately received positive feedback from readers that found value in the information it contained. Initially, we intended to release a new Harvest Report once per year. The problem is that the development of our industry is accelerating so fast that we realized once per year isn’t often enough! So we’ve jumped ahead in our schedule and released our 2nd volume early. Moving forward, we’ll continue to roll out new volumes approximately every six months.
This 2nd volume covers a variety of topics including Commoditization, Marketing, Sustainability, Extracts, and Automation. Well-researched and featuring commentary from thought leaders and executives, it’s more than 30 pages of insights, predictions, and recommendations for you and your business as you continue to navigate today’s commercial cannabis industry.
Below we’ve included a brief excerpt from the Commoditization section.
|Executives from across the spectrum of Canadian LPs agree that commoditization of cannabis is inevitable in the Canadian market. There is no reason to believe that the Canadian cannabis industry will escape the same fate as Colorado, Oregon, or Washington, where commoditization has occurred (to some degree) in each. According to Matt Gillespie of Hybrid Marketing Co based in Denver, “Initially, flower pricing was high because it could be. People were just excited that it was legal and they didn’t question the prices. But over time we’ve seen a race to the bottom.” An even more extreme case can be seen in Oregon, where a poorly structured licensing process has led to an oversupply of more than 1 million pounds of dried flower, sending wholesale and retail prices crashing on all cannabis products (including edibles and extracts).
The question in Canada: When will commoditization occur? We have identified a variety of levers that will impact supply, demand, and product differentiation, thus influencing the commoditization process.
This section continues to describe the variables that we have identified (through our extensive research and interviews) that will impact the speed of commoditization in Canada. This is information we believe is important to anyone in the business of cannabis cultivation, and just one small sample of what’s contained in the Report.
If you’ve already downloaded Harvest Report Volume 1, please feel free to contact us and we’ll send a copy of Volume 2. If you haven’t previously read the Harvest Report, you can download your copy of The Harvest Report: Volume 2 here.